>>>>>>using Paid Ads on YouTube Through Google AdWords

 

The next point for using YouTube for your social media
marketing is to utilize the paid ads feature on the site. The
TrueView ad system lets you reach people who want to watch
your videos on YouTube. Much of this is thanks to how
YouTube works with the Google AdWords system.
Google AdWords is a method that lets people get their
advertisements to appear higher up on a search. When a
person's link is connected to a specific keyword, that link will
appear at the top of a search page for that word. Since Google
controls YouTube, it should not be difficult to use the
marketing system offered here.
For YouTube, AdWords works a little differently. You will
spend money on each click someone puts onto your video or
every time someone watches your video. The videos and ads
you produce will be displayed based on the keywords someone
uses to search or the audience you target. The amount you
spend depends on how many people click on your ad. A
budget can also be set up so that your ad will be removed after
you have spent a specified amount.

How Will Your Ad Be Displayed?

There are three ways your ad can be displayed on YouTube
through AdWords:
1. It appears as a video that shows up before the desired
video.
You can get your ad to play before someone's expected video
comes up on YouTube. The user has the option to skip the ad
after the first five seconds. You will only have to pay for the
video ad when someone watches at least 30 seconds of it. An
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ad promoting the video will also appear on the top-right
corner of the screen after the user watches or skips the video.
The skip option makes it all the more important for you to
draw the viewer's attention during the first few seconds of the
ad.
2. It could also show up on another website.
Your video might appear on an outside website through an
embedded player. Provided the video is similar in focus to the
content on that site. You will pay for the ad when someone
watches enough of the video.
3. It can appear on a YouTube search.
As with AdWords on Google, AdWords on YouTube will have
your video appear at the top of a search listing. This is when
the keyword someone searches for matches up with yours. You
will pay money when someone clicks on the link.
Steps to Follow
1. Set up a Google AdWords account at
adwords.google.com.
You will have to enter your contact information while also
offer details on how you will pay for your ads.
2. Go to the Campaigns tab and then click on the
+Campaign option.
3. Select the ad you want to work with. Enter the title of
your ad, and the proper one should be displayed.
4. Enter the headline you wish to use.
5. Write a few lines describing the ad.
6. Determine where the ad will send people.
You can get the ad to redirect people to either your YouTube
channel or your home page.
7. Choose the thumbnail you wish to display.
8. Determine the total amount of money you will spend on
the ad. This includes how much you will spend for each
click and the maximum budget.
The campaign will continue as long as it needs to. You can
always remove your ad from the AdWords system on your own
later if needed. Don't forget to include a proper payment
system for how you will pay for the ads.
You can use a daily budget followed by the maximum cost-per-view. For instance, you could spend up to $0.05 per view
for a $10 daily budget. This means your video can appear all
day long until 200 people click or watch it and give you
qualifying views. The total will reset the next day.
9. Determine the audience that your video will target.
Your target audience could be based on:
• Geographic location
• Age
• Gender
• Keyword interests
Make sure you enter the proper parameters based on the video
you are promoting. Be specific if you have a particular need
for marketing. Remember, your possible reach will shrink
when you are more specific. The cost per click or view might
also change depending on where you go.
Key Tips
• Always use proper keywords in your video's
description.
• Keep the title appealing and friendly so that the user
will want to see the ad.
• The content of your video should be relevant to
whatever keywords you are incorporating into it.
• Get the viewer's attention as soon as possible. Get it in
the first five seconds so the viewer will not skip your ad.
• Be free to tell a longer story if desired. Your video ad
can last a few minutes if you want it to.
• Give viewers information on how to act at the end. Ask
them to click on a link to your site or to subscribe to
your channel.
• Use an end screen during the final ten seconds. The
the screen should tell the viewer what action to take.
• Be specific when entering in the demographics for your
ad. Think about who might be interested in your
business when getting this data entered.

What About Bumper Ads?

You can use bumper ads on YouTube if you prefer as well. A
bumper ad is a six-second message that lets you create some
buzz over what you have. It is not an ad that people can skip
either; then again, it is a short commercial. You would have to
create a new short ad that can be utilized as a bumper to make
this option work.
1. Go to the Campaigns tab of your AdWords account and
select the video you want to use. Make sure the ad is
short enough to be a bumper.
2. Go to the Video Ad Formats section and select the
Bumper option.
3. Prepare your budget.
4. Choose where you want to market your ads at.
5. Save your advertisement.
Prepare a unique and convenient six-second ad to make your
bumper spot attractive and visible. It should be designed with
a look that is interesting and special in some way. After all,
you only have a limited amount of time to make it attractive.

Creating Ad Groups

Ad groups let you link several video advertisements together.
The ads can work with the same budget and target the same
people. You can get one ad group to target a specific audience
while a second group focuses on a different grouping.
The steps for getting ad groups ready are as follows:
1. Go to the Campaigns section and click on the Ad
Groups tab.
2. Enter a name for the ad group.
3. Enter the specific videos you want to use in the ad
group.
4. Choose whether the ads will be ones listed on YouTube
searches or in-stream ads that play before videos. You
can only use one ad format at a time.
5. Enter the bid amount and budgeting information you
wish to use plus the targeting options.
6. Save the ad group.
Your ad groups can be diverse and organized in many forms.
You can produce one ad group that introduces people to your
business. Another could feature videos that are for people who
are already familiar with your brand. Keeping separate groups
ready ensures you will establish ads that target different
groups of people. You need to use different campaigns with
multiple ad groups that work for everyone- ones who know
who you are, those who want to know more, and the people
who have no idea who you are.